1. Featured Snippet
Featured Snippet is a summary display of answers in the snippet column at the top of the Google search results page (SERP). This snippet column contains the answers summarized from the web page, the link to the page, the page title, and the URL.
Featured Snippets by Google are closely related to SEO. How come? Because the results of the summary of answers that appear in the column or box are at the top or top of the search results page.
2.Local Search Engine Optimization (SEO)
The next digital marketing trend is Local Search Engine Optimization. SEO is a search engine optimization strategy that can help businesses be more visible in local search results on Google. Reporting from socialmediatoday, research shows that around 46% of Google users perform a local search (local search). In fact, as much as 29% of local searches result in a purchase. This fact is in accordance with the trend that has become a habit of people to rely on Google search results pages (SERPs) in finding the physical location of the closest brand.
3. Use of Artificial Intelligence in Marketing
Artificial Intelligence (AI) is changing the digital industry, from video games to the Internet of Things, to content writing. Unsurprisingly, because in addition to image processing, natural language processing has been at the heart of some contemporary AI and machine learning research.
4. Voice Search and Visual Search Increasingly Popular
The popularity of voice searches is causing one of the most significant changes in keyword usage. Practically using voice search, it feels more comfortable and practical than typing keywords on a screen with a fairly high typo tendency. Launching from TheDigital, people continue to rely on voice search and become a digital marketing trend in 2021.
5. E-Commerce Becomes a Modern Shopping Center
Even though online shopping behavior has become commonplace, the arrival of the Covid-19 pandemic has made it an important thing for both consumers and marketers. The government’s social restriction policy makes it difficult for us to search for the products we want and interact with a brand directly.